When you register, you have the ability to opt-in to the receipt of email communications from Lattice. If you choose to opt-in, you will receive regular email updates, including at your election, monthly newsletters from us regarding, for example, new products and upcoming seminar events. You may also select individual areas of interest relating to the business of the company about which you would like to remain informed (via "web content updates" that let you know when the web site has been updated). You may later modify your registration information and choose not to continue to receive email communications or web content updates.
II. Cookies and data collection
Any time you visit our web site, we place a small text file on your computer known as a "cookie". Setting this cookie allows us to identify your computer on subsequent occasions and obviates the need for you to sign-in on each visit to the site. This cookie also enables us to track which documents you choose to view or download.
If you reject or disable cookies in your browser, you may still use our site, but you will need to sign-in on each visit in order to view certain documents or perform certain functions. Additionally, for technical reasons, it is not possible to place an order via our online store if cookies have been disabled.
Irrespective of your decision to register or accept cookies from our site, we collect aggregate (non-personally identifying) data on site usage via our server's log files. These log files indicate date and time of each visit to our site, the visitor's IP (internet protocol) address, browser and operating system, the URL of the page which referred the visitor to our site (if any) and any files viewed on our site. We use this information, which does not identify individual users, to analyze trends in site usage and to gather demographic information about our user base as a whole. Such aggregate data is shared with Lattice subsidiaries and partners concerned with the marketing effectiveness of our web site.
Please note that all personal and aggregate data collected via www.latticesemi.com, www.latticesemi.co.jp (our Japanese site) and www.latticesemi.com.cn (our Chinese site) are stored on servers located in the USA.
III. Communications from the site
If you opt-in to receiving email from us, we will send you information on new product launches, updated software, live seminars in your locality and other general information relating to the company's business. Additionally, if you sign up for "web content updates", you will be notified of any new content added to the site in the sections you nominate as being of interest to you, on a daily, weekly or monthly basis as you prefer.
Out of respect for your privacy, we present the option not to receive these types of communications.
IV. Sharing and disclosure of personally identifiable information
We may share your personal data with certain third parties as described below in this section. These third parties are obligated to keep your personal data confidential and may not use it for any purpose other than to carry out services for Lattice.
A. Subsidiaries and sales channel partners
Personal information and information on the documents you download is collected for joint use by Lattice and the network of subsidiaries, representatives, distributors, and other sales partners that represent us. Members of this team may contact you directly if they believe they may be able to assist you in your work. Lattice is responsible for control of the jointly used information.
B. Service providers
Your personal data may be shared with third parties in order to deliver certain additional services. We may share your personal data with certain third party service providers who assist us in providing products and services, including assisting us with marketing and communication initiatives and support services.
C. Third parties with whom we share information
Occasionally we work with third parties to deliver a joint seminar series, for example. In these instances your email address is passed as part of a "suppression list" to ensure that, if you have opted-out of receiving email communication from Lattice, you do not receive email from our partners either; similarly if you have opted-in to email communication from Lattice, you do not receive a duplicate email from a partner organization.
D. Required disclosures
We reserve the right to disclose your personally identifiable information as required by law or when we believe that disclosure is necessary to protect our legal rights or to comply with a judicial proceeding, court order, or legal process.
V. Changes to your information
If you no longer wish to receive email communications from Lattice, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by emailing us at email@example.com. If your personally identifiable information changes, or if you wish to modify your communication preferences, or if you no longer desire our services, you may correct, update or deactivate your account by making the appropriate change on the "my account" section of this site.
We do not knowingly collect information from children under the age of 13 and do not target our web site to children under the age of 13. If you are under the age of 13, please do not provide any personally identifiable information in connection with your use of this web site.
VII. Limitation on privacy protection
A. Web beacons
Web beacons may also be used to tell us which parts of our website customers have visited and whether emails we have sent you have been opened or forwarded.
B. Links to other sites
This web site contains links to other sites that are not owned or controlled by Lattice. Please be aware that we, Lattice, are not responsible for the privacy practices of such other sites.
We encourage you to be aware when you leave our site and to read the privacy statements of each and every web site that collects personally identifiable information.
This privacy statement applies only to information collected by this web site.
The security of your personal information is important to us. When you enter sensitive information (such as your credit card number) on our order forms, we encrypt that information using secure socket layer technology (SSL).
We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use reasonable means in accordance with the custom and practices of the industry to protect your personal information, we cannot guarantee its absolute security.
If you have any questions about security on our web site, you can send email to us at firstname.lastname@example.org
D. Business transitions
In the event that all or part of the business of Lattice is acquired by another company through a merger, or sale of all or a portion of its assets or otherwise, your personally identifiable information would be transferred as part of the transaction. Information regarding any such transfer will be made available on our public web site.
E. Changes to this privacy statement
We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here.
VIII. Contact us
Lattice Semiconductor Corporation
5555 N.E. Moore Court
Hillsboro, Oregon 97124-6421