LATTICE SEMICONDUCTOR’S ONLINE STORE IS OPEN FOR BUSINESS
-- Online Shopping is Powered by Distribution Partner Mouser Electronics --
HILLSBORO, OR - MAY 7, 2007 -Lattice Semiconductor (NASDAQ: LSCC) today announced the immediate availability of its comprehensive online shopping service, which is accessed at http://www.latticesemi.com/store and powered by its distribution partner, Mouser Electronics.
The online store is particularly helpful for those customers looking for programmable logic devices that are readily available and do not require a minimum order quantity. Customers also can use a credit card, which makes the purchase process both quick and convenient.
The store’s shelves are stocked with Lattice’s broad portfolio of programmable logic devices, including selected 90nm FPGAs, as well as its ispLEVER® software design tool suite, a wide variety of FPGA and CPLD development boards, and download cables. Shipping is available worldwide, frequently on the same day the order is received.
According to Glenn Smith, Mouser President & CEO, the distributor’s business model is a perfect fit for powering Lattice Semiconductor’s Buy Online program. “Mouser‘s expertise lies in rapid new product introduction and quick delivery of small orders.” Smith said. “We serve the design engineer who needs those small quantities of the newest products, shipped the same day so he can get a jump start on his new design project. We deliver a time-to-market advantage to our customers.” Smith added that the distributor’s broad-based product line, outstanding technical support, and streamlined warehouse operations have also contributed to Mouser becoming the design engineer’s one-stop shop for all the board-level components and associated development tools necessary for total project design.
"We are pleased to offer the convenience and efficiency of online shopping to our customers,” said Steve Donovan, Lattice corporate vice president of worldwide sales. "With over 2,500 devices in stock, our online store allows customers to check device pricing and availability 24/7, and there is no minimum order required. In fact, if they wish, customers can order just one of any product in the store. Our online store will bring a new era of convenience for our existing customers, and also help extend our reach into new markets.”
About Mouser
Mouser Electronics, Inc. is an electronic component distributor focused on the rapid introduction of new products and technologies to electronic design engineers. Mouser.com features over 735,000 products online from more than 300 manufacturers. Mouser’s 1,800+ page catalog is published every 90 days, providing designers with up-to-date data on the components now available for the next generation of electronic devices. Mouser ships products globally to over 280,000 customers in 170 countries from its 432,000 sq. ft. state-of-the-art facility in Mansfield, Texas. For more information, visit www.mouser.com.
About Lattice Semiconductor
Lattice Semiconductor Corporation provides the industry’s broadest range of Programmable Logic Devices (PLD), including Field Programmable Gate Arrays (FPGA), Complex Programmable Logic Devices (CPLD), Mixed-Signal Power Management and Clock Generation Devices, and industry-leading SERDES products.
Lattice continues to deliver “More of the Best” to its customers with comprehensive solutions for system design, including an unequaled portfolio of high-performance, non-volatile and low-cost FPGAs.
Lattice products are sold worldwide through an extensive network of independent sales representatives and distributors, primarily to OEM customers in communications, computing, industrial, consumer, automotive, medical and military end markets. For more information, visit http://www.latticesemi.com
Statements in this news release looking forward in time are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements involve risks and uncertainties including market acceptance and demand for our new products, our dependencies on our third party silicon suppliers, the impact of competitive products and pricing, technological and product development risks and other risk factors detailed in the Company’s Securities and Exchange Commission filings. Actual results may differ materially from forward-looking statements.
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Lattice Semiconductor Corporation, Lattice (& design), L (& design), ispLEVER and specific product designations are either registered trademarks or trademarks of Lattice Semiconductor Corporation or its subsidiaries in the United States and/or other countries.
GENERAL NOTICE: Other product names used in this publication are for identification purposes only and may be trademarks of their respective holders.
For more information contact: Brian Kiernan, Corporate Communications Manager Lattice Semiconductor Corporation brian.kiernan@latticesemi.com voice: (503) 268-8739 fax: (503) 268-8193 |