July 2011If you enjoyed the original Lattice MachXO2 "pitchman" video on YouTube in 2010, or the follow-up Power Manager II "pickle" video, check out the latest music video from Lattice featuring the LatticeECP3 FPGA. It's not surprising that when you mix a great product like the LatticeECP3 with a light-hearted video, the response is going to be win-win from an engineering audience.
In a recent EE Times blog, editor Clive Maxfield wrote:
"I have to take my hat off to the guys and gals at Lattice Semiconductor for coming up with these funny videos that manage to make you laugh while still being informative. The great thing about all of these little rascals (the videos, not the guys and gals at Lattice) is that you just don't know what to expect. For example, the latest offering involves the Lattice Jamz performing a little number titled No sleep 'till deadline. As you'll see, a marketing manager comes in at the last moment demanding that his latest changes be incorporated into a product that's poised to ship. So our hero dons his white lab coat, puts on his FPGA "Bling Rings" and safety glasses, and calls his friend. The two of them then stroll through the building jamming and singing and dancing while they sort out the problem using ECP3 FPGAs."
Lots of fun. Get the details of the LatticeECP3 product family on the Lattice website!
© Lattice Semiconductor Corporation 2012
