August 2006

“More of the Best”: Lattice Evolves

Lattice is changing, and so is our corporate signature. "More of the Best" captures the mission of Lattice: to continually and consistently deliver only the very best to our customers.

For several years, "Bringing the Best Together" has been the Lattice corporate signature. By design, the phrase can be interpreted in several ways. In one sense, Lattice is bringing the industry's best people, technologies and products together to serve its customers. In another sense, Lattice, uniquely, brings together not only the best digital programmable products, but also mixed signal products such as ispCLOCK™ and Power Manager.

"Bringing the Best Together" has served us well. However, Lattice has evolved since March 2004, when we announced that Fujitsu would be our partner and manufacture our new generation of FPGA products.

Now, after a rapid pace of new product announcements, Lattice can credibly claim that its FPGA product line is the best and most comprehensive in the industry, including low cost FPGAs with high-end features; "extreme performance" System Chip FPGAs; non-volatile, instant-on FPGAs with mainstream architectures; and "crossover" programmable logic devices that provide the best features of CPLDs and FPGAs.

Our ispLEVER® design software suite supports all these products, and more than holds its own against competitive products. We also continue to deliver robust and comprehensive intellectual property (IP) support for our FPGAs. At the same time, we have introduced new generations of our mixed signal PLDs for power and clock management.

Lattice has evolved dramatically from being a CPLD company to becoming the "third force" in the FPGA market, and customers, the press and industry analysts have taken note of our new momentum.

Just as Lattice has evolved, our corporate signature is evolving as well and is now "More of the Best." This new signature reinforces and builds upon the strength of "Bringing the Best Together," while also emphasizing that Lattice has taken on an expanded and more prominent role as an FPGA/programmable logic company.

"More of the Best" encompasses the quantity, quality and depth of Lattice technology, products and application solutions, as well as our technical and sales customer support. "More of the Best" spans not only our strengths but also our mission: to continually and consistently deliver only the very best to our customers.